READY. SET. PLUNGE

Cold plunging (also called cold water immersion or ice bathing) is the practice of intentionally submerging your body in very cold water—typically below 15°C (59°F)—for a short period, usually 1–5 minutes.

Under 15°C (59°F). The cooler the water, the less time you need for full benefits. Beginners should start warmer; as you gain experience, your body acclimates, allowing you to stay in longer and go colder for enhanced benefit.

We keep ours at 40–45°F (4–7°C). This unlocks additional physiological and psychological benefits beyond milder 50–59°F plunges. The colder temperature triggers stronger, faster, and more systemic responses:

• Greater Brown Fat Activation — Recruits brown adipose tissue (BAT), which burns calories to generate heat and boosts metabolism with regular exposure.
• Bigger Dopamine & Norepinephrine Surge — Triggers a larger catecholamine spike; the euphoria, focus, and motivation last hours after the plunge.
• Faster Inflammation Drop — Causes more intense vasoconstriction, flushing inflammatory markers (CRP, IL-6) more quickly.
• Enhanced Cold Shock Protein (CSP) Release — Proteins like RBM3 surge below 45°F, protecting brain cells. Animal studies show CSPs reverse synaptic loss; human studies show improved cognitive resilience under cold stress.
• Stronger Vagal Tone & HRV — The shock triggers a parasympathetic rebound post-plunge. Regular users show 20–30% higher HRV within weeks (better stress resilience).
• Mental Toughness Gains — Crossing the 40–45°F barrier is a psychological milestone. Users report reduced anxiety and higher pain tolerance in daily life.

Duration:
• Beginner: 30 seconds to 1 minute
• Intermediate: 1–2 minutes
• Advanced: 2–5 minutes

Cap at 5 minutes—that’s the sweet spot for maximum benefit.

Frequency:
• Minimum: 2× per week to see benefits
• Sweet spot: 3× per week

Yes—when done correctly. The first 30 seconds are the most intense (your body’s natural “whoa!” reaction). Easy tips:

• Breathe slowly (no gasping)
• Have a buddy with you for your first few dips

Consult your doctor first if you have:

• Heart disease or conditions
• Uncontrolled high blood pressure
• Raynaud’s
• Pregnancy

Yes—but it’s hard to get the right temperature, and hauling and storing ice is a hassle. Pro tip: Use a dedicated plunge tub (we’ve got them ready here—no ice, no mess). The water stays uniformly cold with no hot or cold spots.

Breath is 80% of success. Control your breath = control the cold.

• Box Breathing (before entry): In 4 → Hold 4 → Out 4 → Hold 4 (repeat 5 times)
• Pelvic Pull (in the cold): Inhale deeply into your hips → slow exhale (no chest gasping)
• Recovery Hum (after): Inhale for 4 → Hum “mmm” on the exhale (activates vagus nerve)

• Morning or afternoon: Boosts alertness and energy through adrenaline and endorphin release.
• Evening (30–60 minutes before bed): Promotes relaxation and improves sleep quality.

• Wait 1 hour after eating.
• Eat 30 minutes after your session (protein + carbs for muscle repair and glycogen refill).
• Avoid plunging on a full stomach—can cause digestive stress.

It’s up to you, but we recommend ending on cold and letting your body rewarm naturally for 5–10 minutes (walk, stretch, or sit) to maximize brown fat activation.

Both have benefits:

• Heat opens blood vessels → cold constricts → creates a pumping effect (like a natural massage).
• Ending with cold gives energy and focus for the day.
Exception: If you want deep sleep, end with heat.

• Avoid immediately after lifting for muscle growth: Cold plunging right after weightlifting may reduce gains by blunting inflammation and protein synthesis. Wait 4–6 hours after lifting.
• Timing less critical if hypertrophy isn’t the goal: For general fitness, recovery, or soreness relief, you can plunge closer to workouts.
• Anytime for endurance/cardio recovery: Helps recovery from cardiovascular workouts.
• 30–60 minutes before lifting: Gives your body time to rewarm and restore muscle temperature. Use shorter sessions (1–3 minutes) to avoid stiffness; follow with a dynamic warm-up.